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Client: GIGI & POPPI
Identity System
Gigi & Poppi is an online boutique with thoughtfully curated, limited-release clothing collections for babies and toddlers. They needed a versatile, youthful brand to launch their shop to the world in a highly competitive e-commerce landscape one year post-pandemic.
– Strategy + Positioning
– Logo Design + Branding
– Website Design
– Email Campaigns
– Printed Marketing Collateral
– E-commerce
– Copywriting + Messaging
– SEO
– Lifestyle + Product Photography
First, I worked to create a fun and vibrant identity system and icon set to tell their story. Next, came a complete website design and implementation that also included lifestyle and product photography.
![GP_b-01.png](https://static.wixstatic.com/media/2936ec_e67691488e59489d84a577ed445936c3~mv2.png/v1/fill/w_979,h_1958,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/GP_b-01.png)
Brand development included printed pieces such as business cards, price tags, packaging, event booth design and printed marketing collateral for
in-person pop-up shops.
![GP_b-03.png](https://static.wixstatic.com/media/2936ec_c068414c520e4f6db52798a586c71679~mv2.png/v1/fill/w_48,h_83,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/GP_b-03.png)
![GP_b-04.png](https://static.wixstatic.com/media/2936ec_de6f06ca929243969c50913edfa9c6e5~mv2.png/v1/fill/w_49,h_37,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/GP_b-04.png)
Next, it was time to tell the world! I created digital ads, email campaigns,
SEO and provided social media management.
![Sunset Romper.gif](https://static.wixstatic.com/media/2936ec_9c2b7a04c8b649fb9c1884f6adae78c0~mv2.gif)
![GP_b-02.png](https://static.wixstatic.com/media/2936ec_049e52b2a7eb4de7830970ded1fe5111~mv2.png/v1/fill/w_49,h_87,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/GP_b-02.png)
![January produdcts.gif](https://static.wixstatic.com/media/2936ec_88f3cb3918ee4a33b1ea94f19ef4717e~mv2.gif)
![Spring Launch – Top.gif](https://static.wixstatic.com/media/2936ec_04bc999e87c2455db273175435b32999~mv2.gif)
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