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Client: GIGI & POPPI

Identity System

Gigi & Poppi is an online boutique with thoughtfully curated, limited-release clothing collections for babies and toddlers. They needed a versatile, youthful brand to launch their shop to the world in a highly competitive e-commerce landscape one year post-pandemic.

– Strategy + Positioning
– Logo Design + Branding
– Website Design
– Email Campaigns
– Printed Marketing Collateral
– E-commerce
– Copywriting + Messaging
– Lifestyle + Product Photography

First, I worked to create a fun and vibrant identity system and icon set to tell their story. Next, came a complete website design and implementation that also included lifestyle and product photography.


Brand development included printed pieces such as business cards, price tags, packaging, event booth design and printed marketing collateral for
in-person pop-up shops.


Next, it was time to tell the world! I created digital ads, email campaigns,
SEO and provided social media management.

Sunset Romper.gif
January produdcts.gif
Spring Launch – Top.gif
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