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Client: PROVENGE // Agency: The Linus Group
Comprehensive Campaign
PROVENGE is the first FDA-approved personalized immunotherapy for treatment of advanced prostate cancer. It has been clinically proven to extend life for men with metastatic castration-resistant prostate cancer (mCRPC).
– Branding
– Print Publication
– Vendor Booth Graphics
– Brand Guidelines
– Marketing Collateral
– Data Visualizations
– Presentation Design
Our team at Linus worked to take the client's vision and turn it into a comprehensive branded campaign. We used the same color palette and typography from the brand guidelines but infused life into the campaign through messaging, new graphics + an extensive stock photography search.
Marketing collateral
Deliverables included large booth graphics for an annual conference and smaller tabletop assets for regional events. Additionally, we developed a 20-page brochure, three 35-65 slide program decks, an oversized tri-fold leave-behind informational piece and a discussion guide.
Finally, I delivered comprehensive campaign guidelines and completed a curated collection of stock photography for the marketing collateral.
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